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© 2008-2009
MA Design, Innovation & Brand Management
1 year full-time at UCA Epsom
The value of branding in today's competitive global environment has increased as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become an ever-increasing need. The key to successful brand development is an understanding of its synergistic relationship with innovation.The popular view has been that branding is connected with logos, advertising and manipulation, while innovation is to do with more process-orientated development.
We believe that these viewpoints are mistaken. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked.
You benefit from being part of the Creative Management cluster at UCA Epsom working alongside students on the MA Fashion Management & Marketing course.
Stage 1
Study units include the management imperative, research methods and customer, communication and promotion, which explores the key themes and debates in management studies for the creative industries.
Stage 2
Extended and focused study of the professional context through project management: planning to succeed and a strategic innovation and brand engagement unit that includes professional practice and a work placement opportunity.
Stage 3
Your final project unit represents the culmination of your studies and forms an exposition of the central ideas and concepts developed throughout the course.
How this course is taught
You are taught through a range of lectures, seminars, industry visits and group tutorials. There is a strong emphasis on independent research.
How this course is assessed
You are assessed on evidence of your knowledge, understanding through application of ideas, research and methodological structure and your technical and applied skills.
